The Meaning of Marketing: Determining Your Brand’s Archetypal Identity
Unless your brand embodies a core set of consistent values, you cannot communicate it successfully. In The Hero and the […]
The Meaning of Marketing: The 12 Archetypes, Pt. 4
So far this week, we have walked through the first nine archetypal identities outlined in The Hero and the Outlaw: […]
The Meaning of Marketing: The 12 Archetypes, Pt. 3
In our posts on Tuesday and Wednesday this week, we discussed six archetypal identities highlighted in The Hero and the […]
The Meaning of Marketing: The 12 Archetypes, Pt. 2
In yesterday’s post, we tackled the first three archetypal identities—the Innocent, the Explorer and the Sage—as outlined in The Hero […]
The Meaning of Marketing: The 12 Archetypes, Pt. 1
In our previous post, we introduced the concept of archetypal theory as it pertains to successful branding. In this next […]
The Meaning of Marketing: Introducing Archetypal Brand Identity
Humans have long looked—individually and collectively—to stories for their sense of order and meaning. The world is, in essence, governed […]
Crafts, Crayons, and Holiday Glee
The kids are sitting in a scattered circle on a green rug decorated with bugs and flowers when we walk […]
A Deeper Dive into the Swamp
“The suburbs” often evoke a cookie-cutter picture of Americana: kids playing in fenced green yards, ice cream trucks rumbling around […]