Have you ever received a postcard in the mail with a coupon offer and put it aside to keep? I have a tendency to throw Jiffy Lube discount postcards in my purse. There is always the off chance I’m spontaneously motivated to get my oil changed. Sometimes I use it; sometimes I don’t. Inevitably, many […] Read More
Avison Young needed to promote their newly renovated office space at Franklin Square to brokers already bombarded with an endless stream of ads, flyers and other marketing materials. The piece had to cut through the clutter and be noticed by a group of people whose attention is under almost constant assault. To make sure brokers […] Read More
A few years ago, I was giving a presentation to a group of students at my alma mater. A woman in the audience raised her hand and asked, “What course most prepared you to run a business?” This question grabbed the attention of everyone in the room, and I felt all eyes on me. “That’s […] Read More
In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are changing how we use data for marketing. Today, we’re going to focus on first-party data and talk about the opportunities it presents in a world without third-party cookies. First, a refresher on what qualifies as […] Read More
In a post about optimism in the early days of COVID, our CEO said “As optimists, our job is to address the challenges in front of us and to adapt to this new ‘best possible world.’” Our philosophy on optimism influences everything we do, from how we approach our clients and our work to our […] Read More
I’m assuming that one day I’ll have grandchildren. I can imagine telling a story about my old work experiences. “Yes, we once drove to a large centralized building called the office. We would unplug our home workstations, put them in the car with us and then plug them back in when we arrived. We would […] Read More
If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last month about the impending death of third-party cookies. (Dun Dun Duuunnn!) Sounds scary, right? But what does it actually mean? In a recent article about the future of data in marketing, our CEO, Jon, jokingly […] Read More
Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More
In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. So if my recommendation is for you to move away from inventory, what’s your alternative? It’s print on demand (POD). The speed at which things change greatly impacts the use and application of your print. […] Read More
In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic Church. He nailed his 95 Theses to the doors of the Wittenberg Cathedral. This story would have been lost to history if not for a new technology introduced only 50 years earlier by the German […] Read More