Whether you’re looking to recognize employees or thank clients and partners, it’s time to start planning your holiday gifts. A greeting card with a heartfelt message is a must. But if you’re looking to level up this year, we’ve put together some inspiration to help get your creative ideas flowing. Care Package We worked with […] Read More
Where does paper come from? If you asked anyone prior to 1844, the year Friedrich Gottlob Keller invented the wood pulp process, they would be more likely to say cotton than conifers. Why the switch? The abundance of old growth forests meant that harvesting wood was a cheap and readily available option to satisfy the […] Read More
Effective marketing is accomplished both online and offline. While the World Wide Web offers access to, ya know, the world, it is also easy for your message to get lost as you compete for attention online. In addition to your digital and social media channels, direct mail is a powerful marketing tool. While direct mail […] Read More
Anytime we send mail for our clients, we process the data through the National Change of Address System (NCOA) to ensure the mailing is in compliance with the USPS Move Update standard. When an individual or business completes a “Change of Address” form with the Post Office, the new information is matched against existing information. […] Read More
Envelopes are perhaps the most underappreciated component of a direct mail package. Marketers tend to focus on the content that goes in them, leaving the carrier as an afterthought. But envelopes can impact your budget and the success of your campaign more than any other single piece. They’re often one of the most expensive and […] Read More
We found the silver lining. When USPS postal rates rise—as they did this past Sunday, August 29, 2021—we all feel the pinch. But what if you could turn the postal increase from a negative to a positive for your direct mail budget? You’d be a marketing genius, right? If you’ve been sending oversized postcards, get […] Read More
Picture this: you are moving offices and your boss has put you in charge of rebranding the entire space—from the reception area and conference rooms to private offices and the kitchen, just to name a few. You have a design concept in mind, but you’re not sure where to begin. Sound familiar? That’s where we […] Read More
As I drove to the office this morning, I heeded a newly installed stop sign placed at an intersection that I’ve been speeding through for years. I assumed that data had demonstrated a need for this brief pause in my drive, so I accepted the slight inconvenience as a necessary compromise between my time and […] Read More
Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their marketing strategies. Advancements in data analytics, machine learning, and artificial intelligence have empowered brands to build sophisticated campaigns that center around crafting meaningful products and experiences for consumers. While the emergence of these digital tools […] Read More
My wife and I love to host dinner parties. We enjoy the challenge of preparing new dishes that test our cooking skills and push us beyond our comfort zones. Frankly, it’s a bit stressful—the perfect weekend activity for a couple of type-A personalities. On Wednesday, I experienced that same anxious feeling I get just before […] Read More