I’m assuming that one day I’ll have grandchildren. I can imagine telling a story about my old work experiences. “Yes, we once drove to a large centralized building called the office. We would unplug our home workstations, put them in the car with us and then plug them back in when we arrived. We would […] Read More
If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last month about the impending death of third-party cookies. (Dun Dun Duuunnn!) Sounds scary, right? But what does it actually mean? In a recent article about the future of data in marketing, our CEO, Jon, jokingly […] Read More
Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More
In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. So if my recommendation is for you to move away from inventory, what’s your alternative? It’s print on demand (POD). The speed at which things change greatly impacts the use and application of your print. […] Read More
In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic Church. He nailed his 95 Theses to the doors of the Wittenberg Cathedral. This story would have been lost to history if not for a new technology introduced only 50 years earlier by the German […] Read More
Have you ever planned a project based on initial estimates only to be surprised with a larger invoice at the end? It’s frustrating and can require some circus-worthy moves to get your budgets back in line. We understand that budget is often the most important part of a project for our clients. In our experience, […] Read More
Each month, the inventory bill rolls around—the bill that companies pay to keep stacks of t-shirts, boxes of pens, and cases of mugs on the shelves to eventually include in a welcome kit when it’s time to onboard a new team member. Maybe for your group it’s baseball caps for brokers, portable chargers for donors, […] Read More
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit cooperative marketing communications company. With member companies including Cox, Comcast, and Mediacom, CTAM’s primary mission is to “direct collaborative marketing initiatives so [its] members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.” CTAM uses […] Read More
Inventorying Woes We are often approached by clients asking about our ability to inventory and warehouse materials. My first thought is usually, “(sigh), that’s never a good idea.” But why this knee jerk reaction? First, let’s acknowledge that carrying inventory and warehousing collateral has its uses. If you have a clear understanding of supply and […] Read More
With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and engage your customers. In a recent blog post, we talked about the opportunity for direct mail marketing in this oversaturated environment. Today, we’ll dive into what you need to know to design an effective direct […] Read More