Envelopes are perhaps the most underappreciated component of a direct mail package. Marketers tend to focus on the content that goes in them, leaving the carrier as an afterthought. But envelopes can impact your budget and the success of your campaign more than any other single piece. They’re often one of the most expensive and […] Read More
We found the silver lining. When USPS postal rates rise—as they did this past Sunday, August 29, 2021—we all feel the pinch. But what if you could turn the postal increase from a negative to a positive for your direct mail budget? You’d be a marketing genius, right? If you’ve been sending oversized postcards, get […] Read More
Picture this: you are moving offices and your boss has put you in charge of rebranding the entire space—from the reception area and conference rooms to private offices and the kitchen, just to name a few. You have a design concept in mind, but you’re not sure where to begin. Sound familiar? That’s where we […] Read More
As I drove to the office this morning, I heeded a newly installed stop sign placed at an intersection that I’ve been speeding through for years. I assumed that data had demonstrated a need for this brief pause in my drive, so I accepted the slight inconvenience as a necessary compromise between my time and […] Read More
Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their marketing strategies. Advancements in data analytics, machine learning, and artificial intelligence have empowered brands to build sophisticated campaigns that center around crafting meaningful products and experiences for consumers. While the emergence of these digital tools […] Read More
My wife and I love to host dinner parties. We enjoy the challenge of preparing new dishes that test our cooking skills and push us beyond our comfort zones. Frankly, it’s a bit stressful—the perfect weekend activity for a couple of type-A personalities. On Wednesday, I experienced that same anxious feeling I get just before […] Read More
You’ve created an eye-catching design (and that copy you wrote? … Shakespeare has nothing on you!), but now what? You need to get your file to the printer and begin the production process. This is where things can get a little tricky. Whether you are printing a simple flyer to hand out for an event […] Read More
My husband and I recently traded in our well-loved, 11-year-old SUV for a new car. A few weeks after our purchase, we received a brochure in the mail from Honda. It was a personalized thank you message, including our account details, instructions for registering online, and tips for care and maintenance. The brochure was also […] Read More
The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the fervor of a historical election with a newfound emphasis on mail-in voting, combined with the effects of severe budget cuts on a struggling national treasure. This is where the country found itself six months ago. […] Read More
WoodSpring Suites is a network of franchised, independently operated extended stay hotels with 300 locations nationwide. With so many locations, each with different featured amenities, it’s no wonder that maintaining brand consistency isn’t easy. Before they started using our print asset management tool, Banjo, each WoodSpring hotel created their own marketing collateral using disparate and […] Read More