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Complex Automated Direct Mail: CTAM Case Study

February 23, 2021 | Tags: ,

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit cooperative marketing communications company. With member companies including Cox, Comcast, and Mediacom, CTAM’s primary mission is to “direct collaborative marketing initiatives so [its] members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.” CTAM uses […] Read More

It’s Time to Rethink Your Inventory Program

February 19, 2021 | Tags: ,

Inventorying Woes We are often approached by clients asking about our ability to inventory and warehouse materials. My first thought is usually, “(sigh), that’s never a good idea.” But why this knee jerk reaction? First, let’s acknowledge that carrying inventory and warehousing collateral has its uses. If you have a clear understanding of supply and […] Read More

Designing for Direct Mail

February 10, 2021 | Tags: ,

With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and engage your customers. In a recent blog post, we talked about the opportunity for direct mail marketing in this oversaturated environment. Today, we’ll dive into what you need to know to design an effective direct […] Read More

A COVID Reality Check

February 5, 2021 | Tags:

Every Friday afternoon, I hold a company-wide Zoom meeting. We begin with a review of the latest news on COVID. New developments and understandings set the stage for what we talk about. Like most businesses, our plans for the future track closely with developments in the ongoing pandemic. That future is hard to plan for […] Read More

Adding Direct Mail to your Marketing Plan

January 29, 2021 | Tags: ,

The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a total of 49% since the start of the pandemic and is currently a year-high 52% above pre-COVID levels.” For a channel already dealing with saturation and quality issues, this influx has major consequences for marketers. […] Read More

Learning to Listen

January 22, 2021 | Tags:

This past Monday, the More Vang staff participated in a day of learning to celebrate the Martin Luther King Jr. holiday. COVID concerns kept us from gathering for a service project, so we chose a book to read as a group and then held an online discussion on the topic of systemic racism. It was […] Read More

2021 Postal Rate Changes

January 20, 2021 | Tags:

Most businesses with more than 20 employees spend over $1,000 a month in postage, so even small increases can have a big impact on your budget. It’s important to stay on top of postal rate changes so you can make the necessary adjustments to account for the increase in your marketing budget. While First Class […] Read More

Words and Their Consequences

January 8, 2021 | Tags: ,

On Wednesday morning, I was finishing my latest blog post. It was a predictable message, noting the odd human habit of taking stock of oneself on New Year’s Day and developing a plan for personal improvement. My resolutions email seemed appropriate and clever—right up until Wednesday afternoon. The events that occurred on the grounds of […] Read More

What I’m Thankful For

November 24, 2020 | Tags:

This has been a difficult year, and it’s easy to focus on the consequences and challenges brought on by COVID. But lately, I’ve been avoiding my usual stops on social media and finding more time for contemplation. I’ve come to realize that even in this dark and frustrating time, it’s easy to find things to […] Read More