“Words are magical in the way they affect the minds of those who use them.” In May of 1940, Aldous Huxley published a short essay about the power of words. At the time, the world was on the verge of war—in Huxley’s opinion, a uniquely human trait made possible through words. He writes, “For evil, […] Read More
“Sing, O muse, of the rage of Achilles, son of Peleus, that brought countless ills upon the Achaeans.” This line, which opens Homer’s Iliad, has inspired readers for more than two and a half thousand years. But Homer didn’t write that line. He sang it to an audience that probably numbered no more than a […] Read More
We’ve been struggling with an identity problem for years. If I were to ask you to describe us to a friend or coworker, what would you say? Would you portray us as a printing company—a proficient manufacturer of books and direct mail? Would you describe us as engineers of experiential graphics—producing trade show booths, product packaging or any of that odd stuff that is printed but not called printing? Or would you be wholly confused by all of this print talk and instead describe us as a creative agency that builds websites or writes brand strategy? And let’s not forget those of you who subscribe to one of our SaaS products or data processing tools. What do you call all of this? Read More