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Practice empathy and #embracetheswamp

October 15, 2019

We’ve talked a lot recently about the meaning of empathy and how we use it to do our best work. You can read more about our thoughts on empathy here, here, or here. (We might have a slight obsession.) As part of our “campaign for a better understanding of empathy,” we’ve decided to have a […] Read More

Get to Know More Vang: Rob Leake

October 10, 2019

If you are a More Vang client, chances are you have exchanged an email or two with Rob Leake. Rob manages our Print Project Management team and handles a volume of work that would make your head spin. He majored in Graphic Communications at Clemson University, and in his seven years with More Vang, he […] Read More

Harry Potter Makes You Nicer

September 26, 2019

We all know that reading makes you smarter, improves your vocabulary, and provides you with interesting tidbits to share at your next dinner party. But did you know that reading (especially fiction) can also improve your emotional intelligence?  Reading allows us to experience the world from a viewpoint entirely unlike our own. We may not […] Read More

Empathy Briefs. The difference between great work and guesswork.

August 29, 2019

Our CEO, Jon, recently wrote a blog post about the origins of the word empathy. The English word empathy was coined in 1909 as a translation of the German term Einfühlung, literally meaning “feeling into.” In Robert Vischer’s 1873 Ph.D. dissertation, he first used the term Einfühlung to describe our ability as humans to enter into […] Read More

No sympathy for misusers of the word empathy

August 13, 2019

Choose your words carefully A sophisticated vocabulary gives us the ability to express our best ideas, thoughts and beliefs. But unfortunately, this box of tools is only as good as our ability to use them properly, and we marketers are known to bend some dictionary rules every once in a while. We like to create […] Read More

Brick & Mortar is Back

July 11, 2019

The online marketplace completely disrupted the retail shopping experience. But one of the original disruptors, Amazon, is steadily making their way back to brick and mortar stores. Now with 17 locations, the online brand has a very real physical footprint—and they are not alone. Other digitally native companies are making similar moves: Adore Me, Bonobos, […] Read More

Without values, you don’t have a brand.

June 11, 2019

If I were to ask you to describe brands you are familiar with, you might reference the Nike swoosh or the flowing Coca-Cola script. Our minds usually connect the concept of brand with its visual representation. But when it comes to your company’s brand, the visual is probably the least important aspect. Your logo may […] Read More

Monuments and Memory

January 29, 2019

It’s a classic movie plot. A careless treasure hunter digs up an ancient power that should not have been disturbed. While the treasure hunter is sometimes innocent, more often than not he is a victim of his own arrogance or disrespect. From the Nazis in Indiana Jones who try to open the Ark of the […] Read More

The teacher, the construction company and the power of a simple idea.

October 25, 2018

Every job on the production floor has a story. In most cases, the deliverable indicates the job’s why. But every once in a while, I find a job with unrecognizable purpose. This is the story of one of those jobs. I was visiting our Experiential Graphics Department where I came across a beautiful piece of […] Read More