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Race and Us

June 5, 2020

Over the past week, I’ve been talking with family, friends and coworkers about racial equity. The recent video evidence presented has been overwhelming. George Floyd being suffocated by a white police officer, Ahmaud Arbery being shot and killed while jogging through a white residential neighborhood and the racist harassment of Christian Cooper as he was […] Read More

Time to get back to the office?

May 22, 2020

It seems like months ago that our school system decided to close for 10 days in an effort to stop the spread of COVID-19. Ah yes, that actually was months ago. Over the past three weeks, I’ve enjoyed telling stories about working from home, getting some fresh air in Rock Creek Park and most recently, […] Read More

How does this end?

May 15, 2020

This question came up at our dinner table last week. Home-cooked meal number 67, to be exact. We’ve been skirting the subject, as discussing the realities of the coming months only adds to our stressful living situation. But it now seems that my family is coming to terms with our COVID future. February-like normalcy isn’t […] Read More

Finding New Ways to Connect from Afar

May 12, 2020

Like you, many of us have been working from home over the last two months. Some of us have small children at home, some of us are in isolation, some of us have seven grown (or nearly grown) family members living under one roof. This is all to say that, no matter the situation, WFH […] Read More

The Air Seems Cleaner Right?

May 7, 2020

My house is crowded these days. I have a small office (closet) where I remotely run our business. My wife and daughters are also working remotely on all the other flat surfaces in the house. I have a son finishing up a semester of college from his bedroom and twin boys who are pretending to […] Read More

A Time for Optimism

April 30, 2020

We are in desperate need of optimism today. I believe it could save us. Now, I’m not talking about blissful ignorance or feelings of hopefulness towards future events. We need the kind of optimism focused on the half empty glass in front of us. The one that needs filling. We need optimism focused on today—not […] Read More

A Message to Our Clients

March 24, 2020

According to federal guidelines, those who manufacture for or provide services to essential businesses are themselves considered essential. As our business provides services for hospitals, insurance companies and HR firms, we will remain open. To do this, we’ve implemented the following: All employees that can work from home have been doing so for the past […] Read More

The Meaning of Marketing: Determining Your Brand’s Archetypal Identity

February 27, 2020

Unless your brand embodies a core set of consistent values, you cannot communicate it successfully. In The Hero and the Outlaw, Carol S. Pearson and Margaret Mark write, “Too often, even the most sophisticated marketers feel totally at sea as they try to manage the meaning of their brands because they lack any meaningful reference […] Read More

The Meaning of Marketing: The 12 Archetypes, Pt. 4

February 7, 2020

So far this week, we have walked through the first nine archetypal identities outlined in The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. If you’re just joining the conversation, be sure to read Part 1, Part 2, and Part 3. Now we will dive into the final three archetypes: the […] Read More

The Meaning of Marketing: The 12 Archetypes, Pt. 3

February 6, 2020

In our posts on Tuesday and Wednesday this week, we discussed six archetypal identities highlighted in The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. In this segment, we will spotlight the next three: the Regular Guy/Gal (the Everyman), the Lover, and the Jester. The driving motivation of these three is […] Read More