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Author: abreeden (Page 2)

Creating Print-Ready Files

July 15, 2021 | Tags:

You’ve created an eye-catching design (and that copy you wrote? … Shakespeare has nothing on you!), but now what? You need to get your file to the printer and begin the production process. This is where things can get a little tricky. Whether you are printing a simple flyer to hand out for an event […] Read More

Create Something Valuable With Your Data

July 1, 2021 | Tags: ,

My husband and I recently traded in our well-loved, 11-year-old SUV for a new car. A few weeks after our purchase, we received a brochure in the mail from Honda. It was a personalized thank you message, including our account details, instructions for registering online, and tips for care and maintenance. The brochure was also […] Read More

USPS Update: What You Need to Know When Sending Direct Mail

June 17, 2021 | Tags: ,

The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the fervor of a historical election with a newfound emphasis on mail-in voting, combined with the effects of severe budget cuts on a struggling national treasure. This is where the country found itself six months ago.   […] Read More

Relevant, Custom Marketing at Scale: WoodSpring Suites Case Study

June 15, 2021 | Tags: , ,

WoodSpring Suites is a network of franchised, independently operated extended stay hotels with 300 locations nationwide. With so many locations, each with different featured amenities, it’s no wonder that maintaining brand consistency isn’t easy.  Before they started using our print asset management tool, Banjo, each WoodSpring hotel created their own marketing collateral using disparate and […] Read More

To get in with brokers, make sure you stand out.

May 25, 2021 | Tags:

Avison Young needed to promote their newly renovated office space at Franklin Square to brokers already bombarded with an endless stream of ads, flyers and other marketing materials. The piece had to cut through the clutter and be noticed by a group of people whose attention is under almost constant assault. To make sure brokers […] Read More

An Old Guy’s Advice for High School Graduates

May 20, 2021 | Tags: ,

A few years ago, I was giving a presentation to a group of students at my alma mater. A woman in the audience raised her hand and asked, “What course most prepared you to run a business?” This question grabbed the attention of everyone in the room, and I felt all eyes on me. “That’s […] Read More

The Future is First-party: Make the Most of Your Customer Data

May 6, 2021 | Tags: ,

In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are changing how we use data for marketing. Today, we’re going to focus on first-party data and talk about the opportunities it presents in a world without third-party cookies. First, a refresher on what qualifies as […] Read More

Care About Sustainability? Make Your Content Valuable.

April 22, 2021 | Tags:

In a post about optimism in the early days of COVID, our CEO said “As optimists, our job is to address the challenges in front of us and to adapt to this new ‘best possible world.’” Our philosophy on optimism influences everything we do, from how we approach our clients and our work to our […] Read More

Returning to the office—a question of when or why?

April 15, 2021 | Tags: , ,

I’m assuming that one day I’ll have grandchildren. I can imagine telling a story about my old work experiences. “Yes, we once drove to a large centralized building called the office. We would unplug our home workstations, put them in the car with us and then plug them back in when we arrived. We would […] Read More