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Author: abreeden (Page 3)

A Primer on Cookies (and No, Not the Chocolate Chip Variety)

April 2, 2021 | Tags: ,

If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last month about the impending death of third-party cookies. (Dun Dun Duuunnn!) Sounds scary, right? But what does it actually mean? In a recent article about the future of data in marketing, our CEO, Jon, jokingly […] Read More

Why EDDM Should Be in Your Marketing Playbook

March 25, 2021 | Tags: , ,

Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More

An Argument for POD

March 17, 2021 | Tags: , , ,

In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. So if my recommendation is for you to move away from inventory, what’s your alternative? It’s print on demand (POD).  The speed at which things change greatly impacts the use and application of your print. […] Read More

The End of Big Data?

March 12, 2021 | Tags: ,

In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic Church. He nailed his 95 Theses to the doors of the Wittenberg Cathedral. This story would have been lost to history if not for a new technology introduced only 50 years earlier by the German […] Read More

How to Keep Your Print Project on Budget

March 9, 2021 | Tags: ,

Have you ever planned a project based on initial estimates only to be surprised with a larger invoice at the end? It’s frustrating and can require some circus-worthy moves to get your budgets back in line.  We understand that budget is often the most important part of a project for our clients. In our experience, […] Read More

Complex Automated Direct Mail: CTAM Case Study

February 23, 2021 | Tags: ,

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit cooperative marketing communications company. With member companies including Cox, Comcast, and Mediacom, CTAM’s primary mission is to “direct collaborative marketing initiatives so [its] members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.” CTAM uses […] Read More

It’s Time to Rethink Your Inventory Program

February 19, 2021 | Tags: ,

Inventorying Woes We are often approached by clients asking about our ability to inventory and warehouse materials. My first thought is usually, “(sigh), that’s never a good idea.” But why this knee jerk reaction? First, let’s acknowledge that carrying inventory and warehousing collateral has its uses. If you have a clear understanding of supply and […] Read More

Designing for Direct Mail

February 10, 2021 | Tags: ,

With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and engage your customers. In a recent blog post, we talked about the opportunity for direct mail marketing in this oversaturated environment. Today, we’ll dive into what you need to know to design an effective direct […] Read More

A COVID Reality Check

February 5, 2021 | Tags:

Every Friday afternoon, I hold a company-wide Zoom meeting. We begin with a review of the latest news on COVID. New developments and understandings set the stage for what we talk about. Like most businesses, our plans for the future track closely with developments in the ongoing pandemic. That future is hard to plan for […] Read More