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Category: Marketing

Create Something Valuable With Your Data

July 1, 2021 | Tags: ,

My husband and I recently traded in our well-loved, 11-year-old SUV for a new car. A few weeks after our purchase, we received a brochure in the mail from Honda. It was a personalized thank you message, including our account details, instructions for registering online, and tips for care and maintenance. The brochure was also […] Read More

The Future is First-party: Make the Most of Your Customer Data

May 6, 2021 | Tags: ,

In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are changing how we use data for marketing. Today, we’re going to focus on first-party data and talk about the opportunities it presents in a world without third-party cookies. First, a refresher on what qualifies as […] Read More

A Primer on Cookies (and No, Not the Chocolate Chip Variety)

April 2, 2021 | Tags: ,

If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last month about the impending death of third-party cookies. (Dun Dun Duuunnn!) Sounds scary, right? But what does it actually mean? In a recent article about the future of data in marketing, our CEO, Jon, jokingly […] Read More

Designing for Direct Mail

February 10, 2021 | Tags: ,

With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and engage your customers. In a recent blog post, we talked about the opportunity for direct mail marketing in this oversaturated environment. Today, we’ll dive into what you need to know to design an effective direct […] Read More

Adding Direct Mail to your Marketing Plan

January 29, 2021 | Tags: ,

The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a total of 49% since the start of the pandemic and is currently a year-high 52% above pre-COVID levels.” For a channel already dealing with saturation and quality issues, this influx has major consequences for marketers. […] Read More

Brick & Mortar is Back

July 11, 2019 | Tags: , , ,

The online marketplace completely disrupted the retail shopping experience. But one of the original disruptors, Amazon, is steadily making their way back to brick and mortar stores. Now with 17 locations, the online brand has a very real physical footprint—and they are not alone. Other digitally native companies are making similar moves: Adore Me, Bonobos, […] Read More