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Category: Print

Your Envelope Can Make or Break Your Direct Mail

September 10, 2021 | Tags:

Envelopes are perhaps the most underappreciated component of a direct mail package. Marketers tend to focus on the content that goes in them, leaving the carrier as an afterthought. But envelopes can impact your budget and the success of your campaign more than any other single piece. They’re often one of the most expensive and […] Read More

Finding the Best Material(s) for Your Project

August 26, 2021 | Tags:

Picture this: you are moving offices and your boss has put you in charge of rebranding the entire space—from the reception area and conference rooms to private offices and the kitchen, just to name a few. You have a design concept in mind, but you’re not sure where to begin. Sound familiar?  That’s where we […] Read More

Creating Print-Ready Files

July 15, 2021 | Tags:

You’ve created an eye-catching design (and that copy you wrote? … Shakespeare has nothing on you!), but now what? You need to get your file to the printer and begin the production process. This is where things can get a little tricky. Whether you are printing a simple flyer to hand out for an event […] Read More

USPS Update: What You Need to Know When Sending Direct Mail

June 17, 2021 | Tags: ,

The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the fervor of a historical election with a newfound emphasis on mail-in voting, combined with the effects of severe budget cuts on a struggling national treasure. This is where the country found itself six months ago.   […] Read More

Why EDDM Should Be in Your Marketing Playbook

March 25, 2021 | Tags: , ,

Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More

How to Keep Your Print Project on Budget

March 9, 2021 | Tags: ,

Have you ever planned a project based on initial estimates only to be surprised with a larger invoice at the end? It’s frustrating and can require some circus-worthy moves to get your budgets back in line.  We understand that budget is often the most important part of a project for our clients. In our experience, […] Read More

It’s Time to Rethink Your Inventory Program

February 19, 2021 | Tags: ,

Inventorying Woes We are often approached by clients asking about our ability to inventory and warehouse materials. My first thought is usually, “(sigh), that’s never a good idea.” But why this knee jerk reaction? First, let’s acknowledge that carrying inventory and warehousing collateral has its uses. If you have a clear understanding of supply and […] Read More

2021 Postal Rate Changes

January 20, 2021 | Tags:

Most businesses with more than 20 employees spend over $1,000 a month in postage, so even small increases can have a big impact on your budget. It’s important to stay on top of postal rate changes so you can make the necessary adjustments to account for the increase in your marketing budget. While First Class […] Read More