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Category: Technology

Three Ways to Integrate Print Automation into your Digital Campaigns

August 10, 2021 | Tags: , ,

Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their marketing strategies. Advancements in data analytics, machine learning, and artificial intelligence have empowered brands to build sophisticated campaigns that center around crafting meaningful products and experiences for consumers. While the emergence of these digital tools […] Read More

An Argument for POD

March 17, 2021 | Tags: , , ,

In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. So if my recommendation is for you to move away from inventory, what’s your alternative? It’s print on demand (POD).  The speed at which things change greatly impacts the use and application of your print. […] Read More