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To get in with brokers, make sure you stand out.

May 25, 2021 | Tags:

Avison Young needed to promote their newly renovated office space at Franklin Square to brokers already bombarded with an endless stream of ads, flyers and other marketing materials. The piece had to cut through the clutter and be noticed by a group of people whose attention is under almost constant assault. To make sure brokers […] Read More

An Old Guy’s Advice for High School Graduates

May 20, 2021 | Tags: ,

A few years ago, I was giving a presentation to a group of students at my alma mater. A woman in the audience raised her hand and asked, “What course most prepared you to run a business?” This question grabbed the attention of everyone in the room, and I felt all eyes on me. “That’s […] Read More

The Future is First-party: Make the Most of Your Customer Data

May 6, 2021 | Tags: ,

In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are changing how we use data for marketing. Today, we’re going to focus on first-party data and talk about the opportunities it presents in a world without third-party cookies. First, a refresher on what qualifies as […] Read More

Care About Sustainability? Make Your Content Valuable.

April 22, 2021 | Tags:

In a post about optimism in the early days of COVID, our CEO said “As optimists, our job is to address the challenges in front of us and to adapt to this new ‘best possible world.’” Our philosophy on optimism influences everything we do, from how we approach our clients and our work to our […] Read More

Returning to the office—a question of when or why?

April 15, 2021 | Tags: , ,

I’m assuming that one day I’ll have grandchildren. I can imagine telling a story about my old work experiences. “Yes, we once drove to a large centralized building called the office. We would unplug our home workstations, put them in the car with us and then plug them back in when we arrived. We would […] Read More

A Primer on Cookies (and No, Not the Chocolate Chip Variety)

April 2, 2021 | Tags: ,

If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last month about the impending death of third-party cookies. (Dun Dun Duuunnn!) Sounds scary, right? But what does it actually mean? In a recent article about the future of data in marketing, our CEO, Jon, jokingly […] Read More

Why EDDM Should Be in Your Marketing Playbook

March 25, 2021 | Tags: , ,

Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More

An Argument for POD

March 17, 2021 | Tags: , , ,

In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. So if my recommendation is for you to move away from inventory, what’s your alternative? It’s print on demand (POD).  The speed at which things change greatly impacts the use and application of your print. […] Read More

The End of Big Data?

March 12, 2021 | Tags: ,

In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic Church. He nailed his 95 Theses to the doors of the Wittenberg Cathedral. This story would have been lost to history if not for a new technology introduced only 50 years earlier by the German […] Read More