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A COVID Reality Check

February 5, 2021 | Tags:

Every Friday afternoon, I hold a company-wide Zoom meeting. We begin with a review of the latest news on COVID. New developments and understandings set the stage for what we talk about. Like most businesses, our plans for the future track closely with developments in the ongoing pandemic. That future is hard to plan for […] Read More

Adding Direct Mail to your Marketing Plan

January 29, 2021 | Tags: ,

The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a total of 49% since the start of the pandemic and is currently a year-high 52% above pre-COVID levels.” For a channel already dealing with saturation and quality issues, this influx has major consequences for marketers. […] Read More

Learning to Listen

January 22, 2021 | Tags:

This past Monday, the More Vang staff participated in a day of learning to celebrate the Martin Luther King Jr. holiday. COVID concerns kept us from gathering for a service project, so we chose a book to read as a group and then held an online discussion on the topic of systemic racism. It was […] Read More

2021 Postal Rate Changes

January 20, 2021 | Tags:

Most businesses with more than 20 employees spend over $1,000 a month in postage, so even small increases can have a big impact on your budget. It’s important to stay on top of postal rate changes so you can make the necessary adjustments to account for the increase in your marketing budget. While First Class […] Read More

Words and Their Consequences

January 8, 2021 | Tags: ,

On Wednesday morning, I was finishing my latest blog post. It was a predictable message, noting the odd human habit of taking stock of oneself on New Year’s Day and developing a plan for personal improvement. My resolutions email seemed appropriate and clever—right up until Wednesday afternoon. The events that occurred on the grounds of […] Read More

What I’m Thankful For

November 24, 2020 | Tags:

This has been a difficult year, and it’s easy to focus on the consequences and challenges brought on by COVID. But lately, I’ve been avoiding my usual stops on social media and finding more time for contemplation. I’ve come to realize that even in this dark and frustrating time, it’s easy to find things to […] Read More

Back to the office. What am I missing?

October 30, 2020 | Tags:

I did something strange on Wednesday. I woke up, took a shower and drove to the office. The traffic was light, and many of the construction projects I once cursed have been wrapped up. It was a pleasant and familiar experience in a strange new world. The office was as I left it, although a […] Read More

Why Words Matter

October 16, 2020 | Tags: ,

“Words Matter” is imprinted on the side of my coffee cup. It isn’t a particularly original message, but amplifying language is the core function of our business. If words didn’t matter, More Vang wouldn’t exist. Words are essential to the process of creating belief—the core need of all More Vang clients. We don’t buy a […] Read More

Finding common ground on climate change

September 18, 2020 | Tags: ,

The consequences of climate change are real. It’s time to focus on the opportunities. Last week, I found myself driving behind an early 1970s muscle car. It brought back memories: the gurgling sound of the V8 engine, the pea green metallic paint, Def Leppard on the radio, and the stink. Yes, it literally stunk—”roll up […] Read More

Teach Our Children Well

September 4, 2020 | Tags: ,

In the waning days of August, I managed to escape the confines of the Capital Beltway for a brief family vacation. We filed a plan with the state of Rhode Island, found a house with a workable kitchen and coordinated seven COVID tests. Even domestic travel today is complicated. The change of scenery and time […] Read More