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Harry Potter Makes You Nicer

September 26, 2019 | Tags: ,

We all know that reading makes you smarter, improves your vocabulary, and provides you with interesting tidbits to share at your next dinner party. But did you know that reading (especially fiction) can also improve your emotional intelligence?  Reading allows us to experience the world from a viewpoint entirely unlike our own. We may not […] Read More

No sympathy for misusers of the word empathy

August 13, 2019 | Tags:

Choose your words carefully A sophisticated vocabulary gives us the ability to express our best ideas, thoughts and beliefs. But unfortunately, this box of tools is only as good as our ability to use them properly, and we marketers are known to bend some dictionary rules every once in a while. We like to create […] Read More

Brick & Mortar is Back

July 11, 2019 | Tags: , , ,

The online marketplace completely disrupted the retail shopping experience. But one of the original disruptors, Amazon, is steadily making their way back to brick and mortar stores. Now with 17 locations, the online brand has a very real physical footprint—and they are not alone. Other digitally native companies are making similar moves: Adore Me, Bonobos, […] Read More

Without values, you don’t have a brand.

June 11, 2019 | Tags: , ,

If I were to ask you to describe brands you are familiar with, you might reference the Nike swoosh or the flowing Coca-Cola script. Our minds usually connect the concept of brand with its visual representation. But when it comes to your company’s brand, the visual is probably the least important aspect. Your logo may […] Read More

Monuments and Memory

January 29, 2019 | Tags:

It’s a classic movie plot. A careless treasure hunter digs up an ancient power that should not have been disturbed. While the treasure hunter is sometimes innocent, more often than not he is a victim of his own arrogance or disrespect. From the Nazis in Indiana Jones who try to open the Ark of the […] Read More

Words and Their Meanings

September 21, 2018 | Tags: ,

“Words are magical in the way they affect the minds of those who use them.” In May of 1940, Aldous Huxley published a short essay about the power of words. At the time, the world was on the verge of war—in Huxley’s opinion, a uniquely human trait made possible through words. He writes, “For evil, […] Read More

Chances are, you’re reading this post on a telephoenician.

August 16, 2018 | Tags: ,

“Sing, O muse, of the rage of Achilles, son of Peleus, that brought countless ills upon the Achaeans.” This line, which opens Homer’s Iliad, has inspired readers for more than two and a half thousand years. But Homer didn’t write that line. He sang it to an audience that probably numbered no more than a […] Read More