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Tag: Banjo

An Argument for POD

March 17, 2021 | Tags: , , ,

In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. So if my recommendation is for you to move away from inventory, what’s your alternative? It’s print on demand (POD).  The speed at which things change greatly impacts the use and application of your print. […] Read More

Complex Automated Direct Mail: CTAM Case Study

February 23, 2021 | Tags: ,

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit cooperative marketing communications company. With member companies including Cox, Comcast, and Mediacom, CTAM’s primary mission is to “direct collaborative marketing initiatives so [its] members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.” CTAM uses […] Read More