Many years ago, in an attempt to create a broader middle class, the Clinton administration experimented with housing. They created a US mortgage market financed heavily through investment banks—which eventually led to the 2008 financial crisis—which in turn created greater wealth inequality and a lower labor participation rate—which created the frustration and anger necessary for […] Read More
This post is going to sound a bit dark for an optimist like me, but remember—optimism is about accepting a changed world; happiness isn’t a requirement. Few of us will forget 2020: a global health pandemic, a reckoning on racism, online learning for our children, online work for us, and yes, murder hornets. Just halfway […] Read More
If I were to ask you to describe brands you are familiar with, you might reference the Nike swoosh or the flowing Coca-Cola script. Our minds usually connect the concept of brand with its visual representation. But when it comes to your company’s brand, the visual is probably the least important aspect. Your logo may […] Read More
Every job on the production floor has a story. In most cases, the deliverable indicates the job’s why. But every once in a while, I find a job with unrecognizable purpose. This is the story of one of those jobs. I was visiting our Experiential Graphics Department where I came across a beautiful piece of […] Read More