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Tag: #Data

A Primer on Cookies (and No, Not the Chocolate Chip Variety)

April 2, 2021 | Tags: ,

If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last month about the impending death of third-party cookies. (Dun Dun Duuunnn!) Sounds scary, right? But what does it actually mean? In a recent article about the future of data in marketing, our CEO, Jon, jokingly […] Read More

Why EDDM Should Be in Your Marketing Playbook

March 25, 2021 | Tags: , ,

Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More

The End of Big Data?

March 12, 2021 | Tags: ,

In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic Church. He nailed his 95 Theses to the doors of the Wittenberg Cathedral. This story would have been lost to history if not for a new technology introduced only 50 years earlier by the German […] Read More