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Tag: #Data

Three Ways to Integrate Print Automation into your Digital Campaigns

August 10, 2021 | Tags: , ,

Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their marketing strategies. Advancements in data analytics, machine learning, and artificial intelligence have empowered brands to build sophisticated campaigns that center around crafting meaningful products and experiences for consumers. While the emergence of these digital tools […] Read More

Create Something Valuable With Your Data

July 1, 2021 | Tags: ,

My husband and I recently traded in our well-loved, 11-year-old SUV for a new car. A few weeks after our purchase, we received a brochure in the mail from Honda. It was a personalized thank you message, including our account details, instructions for registering online, and tips for care and maintenance. The brochure was also […] Read More

Relevant, Custom Marketing at Scale: WoodSpring Suites Case Study

June 15, 2021 | Tags: , ,

WoodSpring Suites is a network of franchised, independently operated extended stay hotels with 300 locations nationwide. With so many locations, each with different featured amenities, it’s no wonder that maintaining brand consistency isn’t easy.  Before they started using our print asset management tool, Banjo, each WoodSpring hotel created their own marketing collateral using disparate and […] Read More

The Future is First-party: Make the Most of Your Customer Data

May 6, 2021 | Tags: ,

In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are changing how we use data for marketing. Today, we’re going to focus on first-party data and talk about the opportunities it presents in a world without third-party cookies. First, a refresher on what qualifies as […] Read More

A Primer on Cookies (and No, Not the Chocolate Chip Variety)

April 2, 2021 | Tags: ,

If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last month about the impending death of third-party cookies. (Dun Dun Duuunnn!) Sounds scary, right? But what does it actually mean? In a recent article about the future of data in marketing, our CEO, Jon, jokingly […] Read More

Why EDDM Should Be in Your Marketing Playbook

March 25, 2021 | Tags: , ,

Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More

The End of Big Data?

March 12, 2021 | Tags: ,

In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic Church. He nailed his 95 Theses to the doors of the Wittenberg Cathedral. This story would have been lost to history if not for a new technology introduced only 50 years earlier by the German […] Read More