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Tag: Direct Mail

How to Make Direct Mail More Actionable

September 29, 2021 | Tags:

Effective marketing is accomplished both online and offline. While the World Wide Web offers access to, ya know, the world, it is also easy for your message to get lost as you compete for attention online. In addition to your digital and social media channels, direct mail is a powerful marketing tool. While direct mail […] Read More

Your Envelope Can Make or Break Your Direct Mail

September 10, 2021 | Tags:

Envelopes are perhaps the most underappreciated component of a direct mail package. Marketers tend to focus on the content that goes in them, leaving the carrier as an afterthought. But envelopes can impact your budget and the success of your campaign more than any other single piece. They’re often one of the most expensive and […] Read More

Three Ways to Integrate Print Automation into your Digital Campaigns

August 10, 2021 | Tags: , ,

Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their marketing strategies. Advancements in data analytics, machine learning, and artificial intelligence have empowered brands to build sophisticated campaigns that center around crafting meaningful products and experiences for consumers. While the emergence of these digital tools […] Read More

USPS Update: What You Need to Know When Sending Direct Mail

June 17, 2021 | Tags: ,

The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the fervor of a historical election with a newfound emphasis on mail-in voting, combined with the effects of severe budget cuts on a struggling national treasure. This is where the country found itself six months ago.   […] Read More

Designing for Direct Mail

February 10, 2021 | Tags: ,

With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and engage your customers. In a recent blog post, we talked about the opportunity for direct mail marketing in this oversaturated environment. Today, we’ll dive into what you need to know to design an effective direct […] Read More