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Tag: language

Why Words Matter

October 16, 2020 | Tags: ,

“Words Matter” is imprinted on the side of my coffee cup. It isn’t a particularly original message, but amplifying language is the core function of our business. If words didn’t matter, More Vang wouldn’t exist. Words are essential to the process of creating belief—the core need of all More Vang clients. We don’t buy a […] Read More

Monuments and Memory

January 29, 2019 | Tags:

It’s a classic movie plot. A careless treasure hunter digs up an ancient power that should not have been disturbed. While the treasure hunter is sometimes innocent, more often than not he is a victim of his own arrogance or disrespect. From the Nazis in Indiana Jones who try to open the Ark of the […] Read More

Words and Their Meanings

September 21, 2018 | Tags: ,

“Words are magical in the way they affect the minds of those who use them.” In May of 1940, Aldous Huxley published a short essay about the power of words. At the time, the world was on the verge of war—in Huxley’s opinion, a uniquely human trait made possible through words. He writes, “For evil, […] Read More

Chances are, you’re reading this post on a telephoenician.

August 16, 2018 | Tags: ,

“Sing, O muse, of the rage of Achilles, son of Peleus, that brought countless ills upon the Achaeans.” This line, which opens Homer’s Iliad, has inspired readers for more than two and a half thousand years. But Homer didn’t write that line. He sang it to an audience that probably numbered no more than a […] Read More