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Tag: #Marketing

Why EDDM Should Be in Your Marketing Playbook

March 25, 2021 | Tags: , ,

Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More

An Argument for POD

March 17, 2021 | Tags: , , ,

In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. So if my recommendation is for you to move away from inventory, what’s your alternative? It’s print on demand (POD).  The speed at which things change greatly impacts the use and application of your print. […] Read More

The End of Big Data?

March 12, 2021 | Tags: ,

In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic Church. He nailed his 95 Theses to the doors of the Wittenberg Cathedral. This story would have been lost to history if not for a new technology introduced only 50 years earlier by the German […] Read More

Adding Direct Mail to your Marketing Plan

January 29, 2021 | Tags: ,

The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a total of 49% since the start of the pandemic and is currently a year-high 52% above pre-COVID levels.” For a channel already dealing with saturation and quality issues, this influx has major consequences for marketers. […] Read More