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Tag: Postage

Why EDDM Should Be in Your Marketing Playbook

March 25, 2021 | Tags: , ,

Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are Every Door Direct Mail (EDDM) pieces, a service offered by USPS that allows organizations to take advantage of census data in targeted mailings. You select a specific mail route, and USPS delivers your mailer to […] Read More

2021 Postal Rate Changes

January 20, 2021 | Tags:

Most businesses with more than 20 employees spend over $1,000 a month in postage, so even small increases can have a big impact on your budget. It’s important to stay on top of postal rate changes so you can make the necessary adjustments to account for the increase in your marketing budget. While First Class […] Read More