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Tag: Technology

The Future is First-party: Make the Most of Your Customer Data

May 6, 2021 | Tags: ,

In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are changing how we use data for marketing. Today, we’re going to focus on first-party data and talk about the opportunities it presents in a world without third-party cookies. First, a refresher on what qualifies as […] Read More

A Primer on Cookies (and No, Not the Chocolate Chip Variety)

April 2, 2021 | Tags: ,

If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last month about the impending death of third-party cookies. (Dun Dun Duuunnn!) Sounds scary, right? But what does it actually mean? In a recent article about the future of data in marketing, our CEO, Jon, jokingly […] Read More

Complex Automated Direct Mail: CTAM Case Study

February 23, 2021 | Tags: ,

CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit cooperative marketing communications company. With member companies including Cox, Comcast, and Mediacom, CTAM’s primary mission is to “direct collaborative marketing initiatives so [its] members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.” CTAM uses […] Read More