Holiday Gifts That Clients and Employees Are Sure to Appreciate
Whether you’re looking to recognize employees or thank clients and partners, it’s time to start planning your holiday gifts. A […]
How to Make Direct Mail More Actionable
Effective marketing is accomplished both online and offline. While the World Wide Web offers access to, ya know, the world, […]
What to Do With Those COA Reports
Anytime we send mail for our clients, we process the data through the National Change of Address System (NCOA) to […]
Your Envelope Can Make or Break Your Direct Mail
Envelopes are perhaps the most underappreciated component of a direct mail package. Marketers tend to focus on the content that […]
USPS rate increase blowing a hole through your marketing budget?
We found the silver lining. When USPS postal rates rise—as they did this past Sunday, August 29, 2021—we all feel […]
Finding the Best Material(s) for Your Project
Picture this: you are moving offices and your boss has put you in charge of rebranding the entire space—from the […]
Three Ways to Integrate Print Automation into your Digital Campaigns
Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their […]
Creating Print-Ready Files
You’ve created an eye-catching design (and that copy you wrote? … Shakespeare has nothing on you!), but now what? You […]
Create Something Valuable With Your Data
My husband and I recently traded in our well-loved, 11-year-old SUV for a new car. A few weeks after our […]
USPS Update: What You Need to Know When Sending Direct Mail
The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the […]
How to Use Direct Mail Throughout the Customer Journey
Have you ever received a postcard in the mail with a coupon offer and put it aside to keep? I […]
The Future is First-party: Make the Most of Your Customer Data
In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are […]
A Primer on Cookies (and No, Not the Chocolate Chip Variety)
If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last […]
Why EDDM Should Be in Your Marketing Playbook
Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are […]
An Argument for POD
In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. […]
How to Keep Your Print Project on Budget
Have you ever planned a project based on initial estimates only to be surprised with a larger invoice at the […]
Tackling The Swag Dilemma: Get Lean, Ditch Inventory, and Move to POD
Each month, the inventory bill rolls around—the bill that companies pay to keep stacks of t-shirts, boxes of pens, and […]
It’s Time to Rethink Your Inventory Program
Inventorying Woes We are often approached by clients asking about our ability to inventory and warehouse materials. My first thought […]
Designing for Direct Mail
With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and […]
Adding Direct Mail to your Marketing Plan
The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a […]
2021 Postal Rate Changes
Most businesses with more than 20 employees spend over $1,000 a month in postage, so even small increases can have […]