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Increasing Subscriptions and Renewals with Automation

Written By More Vang

November 4, 2020

Business opportunities often come from existing customers. Especially if you’re able to make life easier for them.

One of our clients is a major clean energy company that offers a choice for clean, renewable energy to consumers and businesses. Its mission is to give consumers a clean energy choice by making it accessible for everyone. Customers don’t need to install solar panels or even own their home, apartment, or business space. They simply make the switch and our client provides them with 100% wind and solar power.

For this client, our print marketing automation tool, Banjo, allowed them to capitalize on some important opportunities.

One of those opportunities involved eliminating the extra step customers had to take to sign up for their service. Specifically, they had to contact their current provider to request that they get their future energy from our client. Eliminating this extra step made it easier for people to sign up and resulted in many more customers.

Marketing automation also helped address the issue of subscription renewals when customers came to the end of their terms. Banjo triggers a renewal sequence that provides our client’s customers with a timely notification that their service is coming up for renewal. As the renewal date draws closer, Banjo triggers subsequent direct mail to encourage the consumer to renew.

By making this process easier, seamless even, our client was able to count on the continued loyalty–and revenue–of customers who’d already made the switch to renewable energy.

Our client was also able to take advantage of Banjo for things like service cancellations and state-specific regulatory notices, service FAQs, and legalese. Taking these time-consuming logistics off their plate made it easier for our client to focus on higher value marketing efforts.