Building a Database for Direct Mail
With new data privacy laws taking effect every day, companies are looking past email for new ways to reach prospects. […]
Postage 101: First-Class vs. Marketing Mail
Of all the various aspects of direct mail, the one that tends to overwhelm our clients most is postage. Postage […]
How to Use Lead Scoring and Grading to Improve Direct Mail
During economic downturns, marketing budgets tend to be first on the chopping block. So it’s more important than ever not […]
Automating Direct Mail With Templates, Assets, & Rules
There are three key elements to any automated direct mail program that collectively answer the questions of who, what, when, […]
Using Informed Visibility to Track USPS Mail
Critics of direct mail marketing often point to two primary challenges: measuring it effectively and integrating it as part of […]
What is Algorithmic Direct Mail?
At More Vang, we believe in the technology of print—leveraging data, software, and hardware to facilitate more effective use of […]
Understanding Address Verification
The success of your direct mail campaign begins with one thing: deliverability. It doesn’t matter how beautiful the design is […]
Measuring Direct Mail: Fundamental KPIs
In our last blog post, we talked about different ways to track responses to your direct mail. Once you have […]
Measuring Success: 7 Ways to Track Direct Mail
One of the common arguments against direct mail is that it’s difficult to measure, which makes it a tough sell […]
5 Ways to Make Your Direct Mail More Relevant Using Data
Today, personalization in direct mail goes way beyond including a recipient’s first name. Consumers have come to expect a highly […]
How to Make Direct Mail More Actionable
Effective marketing is accomplished both online and offline. While the World Wide Web offers access to, ya know, the world, […]
Your Envelope Can Make or Break Your Direct Mail
Envelopes are perhaps the most underappreciated component of a direct mail package. Marketers tend to focus on the content that […]
USPS rate increase blowing a hole through your marketing budget?
We found the silver lining. When USPS postal rates rise—as they did this past Sunday, August 29, 2021—we all feel […]
USPS Update: What You Need to Know When Sending Direct Mail
The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the […]
How to Use Direct Mail Throughout the Customer Journey
Have you ever received a postcard in the mail with a coupon offer and put it aside to keep? I […]
Complex Automated Direct Mail: CTAM Case Study
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit cooperative marketing communications company. With member companies including Cox, Comcast, […]
Designing for Direct Mail
With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and […]
Adding Direct Mail to your Marketing Plan
The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a […]
Highlight Missed Opportunities to Spur Customers to Action
The Motley Fool is a financial publishing company that provides business and investing advice to DIY investors. The company also […]
How a Single Postcard Increased Sales
Email is no longer the panacea it once was. Intelligent filtering and increasing volume means less emails reaching less prospects […]
When it Comes to Customer Engagement, Shoot for the Stars
The Motley Fool is a multimedia financial services company that provides investment advice to consumers that is always intelligent and […]
Big Data and Banjo Make the Perfect Pair
Thanks to the freedoms afforded by the 10th amendment, states are free to govern themselves. And regulations abound from state-to-state […]
Bringing New Meaning to “Auto” for VW’s Training Academy
As a giant in the automotive industry, it’s imperative that Volkswagen maintains a highly knowledgeable workforce for their Audi, VW […]