A Brief History of Marketing Irrelevance
As major platforms introduce ad-free experiences, the future of the ad model becomes uncertain, leading to a reassessment of internal marketing sophistication and relevance. Sites by More Vang emerges as a solution that redefines relevance, serving as a tool specifically crafted to generate hyper-relevant, individualized site content that facilitates personalized direct mail and email marketing campaigns.
ChatGPT and its Place in Content Marketing
The science fiction of the 1960s and 70s predicted many technology trends we now take for granted. The “communicators” used […]
Creating a Hybrid Gifting Experience
During the early months of the COVID-19 pandemic, we witnessed incredible adaptability and resilience as people across all industries and […]
What Does it Mean to be TRUSTe Certified?
We’ve all been there. You get a letter in the mail informing you that, due to a data breach, your […]
Why We Built Our Own Rendering Engine
You probably already know that More Vang has over 40 years of commercial print experience. What you may not realize […]
What is Algorithmic Direct Mail?
At More Vang, we believe in the technology of print—leveraging data, software, and hardware to facilitate more effective use of […]
Integrate Direct Mail with your Digital Campaigns
Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their […]
Relevant Marketing at Scale for WoodSpring Suites
WoodSpring Suites is a network of franchised, independently operated extended stay hotels with 300 locations nationwide. With so many locations, […]
The Future is First-party: Make the Most of Your Customer Data
In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are […]
A Primer on Cookies (and No, Not the Chocolate Chip Variety)
If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last […]
An Argument for Print-on-Demand
In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. […]
The End of Big Data?
In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic […]
Get Lean, Ditch Inventory, and Move to POD Swag
Each month, the inventory bill rolls around—the bill that companies pay to keep stacks of t-shirts, boxes of pens, and […]
How to Increase Subscriptions & Renewals with Automation
Business opportunities often come from existing customers. Especially if you’re able to make life easier for them. One of our […]
Big Data and Banjo Make the Perfect Pair
Thanks to the freedoms afforded by the 10th amendment, states are free to govern themselves. And regulations abound from state-to-state […]
