Social media has given rise to a whole new class of marketers—influencers—young, appealing, and followed by thousands, if not millions. In a celebrity-obsessed culture, they’re the new superstars. If you want to get the word out about, say, some new products you’re introducing, it pays to enlist their support. Read More
Take a look at the case studies below. They’re all completely different. And yet each was totally successful. When you ask the right questions, understand exactly what’s needed, and approach everything with creativity and optimism, that’s what happens.
Real estate marketing is challenging enough even when the space you’re selling is fully furnished and packed with highly visible amenities. But when you’re charged with landing tenants for a completely empty building, it’s infinitely more difficult. Unless you can come up with a way to help prospects see what isn’t there. Read More
Change the structure of global financial markets so that more people are able to lead quality lives without diminishing the potential for investors to make a profit. Sounds like a pretty complex idea, doesn’t it? It is. Extremely, almost incomprehensibly. Which is why our biggest investment in this project, the one that reaped the greatest dividend, was time. Read More
Coordinating online and physical mailings to millions of customers in states that have different rules and regulations is a daunting task. Especially as the company grows and things become increasingly complicated. But when you understand Big Data so well that your team can actually write software to overcome its limitations, it’s not as scary as it seems. Read More